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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xviii, 305 p. : ill. ; 24 cm.
Author
Mullins John W. (John Walker)
Subject
New business enterprises Marketing research.
available to loan
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Wypożyczalnia
There are copies available to loan: sygn. ME (1 egz.)
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Managing the customer experience : turning customers into advocates / Shaun Smith & Joe Wheeler. - London : Financial Times Prentice Hall ; Boston, MA. Pearson Custom Publishing, 2002. - xvi, 254 p. : ill. ; 24 cm.
Author
Smith Shaun. Wheeler Joe.
Subject
Customer relations. Relationship marketing. Customer loyalty.
available only on site
This item is available in one branch. Expand information to see details.
Czytelnia
Copies are only available in the library: sygn. BE (1 egz.)
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