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Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff. - New York : McGraw-Hill, c2011. - 225 p. ; 24 cm.
Author
Klaff Oren.
Subject
Sales presentations. Business presentations. Persuasion (Psychology) Business communication.
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All copies are currently on loan: sygn. BE (1 egz.)
Notes:
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Includes index.
Formatted contents note
Zawiera: The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
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