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Entrepreneurship / William Bygrave, Andrew Zacharakis. - Hoboken, NJ : John Wiley & Sons, c2008. - xviii, 613 p. : ill., map ; 26 cm.
Author
Bygrave William D. 1937- Zacharakis Andrew.
Subject
New business enterprises Entrepreneurship Small business
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Notes:
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Includes bibliographical references and indexes.
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Zawiera: The power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Understanding your business model and developing your strategy -- Entrepreneurial marketing -- Building the founding team -- The business planning process -- Building your pro-forma financial statements -- Financing entrepreneurial ventures worldwide -- Raising money for starting and growing businesses -- Debt and other forms of financing -- Legal and tax issues -- Intellectual property -- Entrepreneurial growth.
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